Why we created R40 Performance

Five years into our TekStack journey and we’ve seen that great internal tech is only half the answer to achieving better business performance.  The barrier our customers face in achieving their performance goals is also rooted in their adoption of the right frameworks to run the business, and how they empower and train their existing team to perform.

The old People, Process, Technology trope.

That’s why we created R40 Performance. The name is rooted in Brad Feld’s Rule of 40 concept from a decade past.  It’s a concept that is gaining more relevance again as growth capital became more expensive and difficult to access in the past two years.  We’re going back to fundamentals, more like the 2015 era of responsible business.

Companies that can grow while running profitably (or not running out of cash) are intrinsically more valuable.  At least according to McKinsey & Co which found that a tech company running at R40 factor is worth two times the revenue multiple of the average performing company.  This is validated by the great data Sales Science collects and analyzes on public SaaS companies.  There is a definite correlation between valuation and Rule of 40.

So what is R40 Performance?

It’s a collection of managed services supporting over 84 frameworks that stretch across marketing, sales, professional services, customer success, customer support, and billing.

• Need a sales coach to improve win rate?  Check
• Need to figure out and fix why customers aren’t getting live on your product?  Check
• Want to put in a better approach to customer success? Check
• Need to drive more cash from services delivery?  Check
• Need support in marketing to drive a bigger funnel?  Check
• Need assistance supporting your PMO? Check

We offer all of this, for far less risk and cost than trying to figure it out on your own.

We’ve assembled industry coaching experts like Enzo DiMichele who has over 25 years experience leading sales teams and has spent the last decade working with Neural Impact, and Gord Smith who through his consulting company has been helping tech and service-based businesses increase their value.

We combine these coaching services with TekStack’s own operational support services that we’ve been providing to customers for three years.  In areas like marketing, sales, and professional services.  Those hard-to-find skills that are difficult to justify hiring when you are a flat run organization.

All of this is underpinned by our product TekStack which provides the technology, reinforcing best practices and providing data insights.

R40 Performance is your best shot at driving to Rule of 40 which will make a significant impact on creating and realizing the value from all your hard work building what you are building.

Who do we work with?

Technology-based companies selling B2B.  Whether you are a software company, managed services provider, or reseller implementing software.

We have very deep experience in the Microsoft ecosystem with past success building large VARs and ISVs.

Between 10 and 100 employees.  Not ready to hire the outside VPs in each area and need a little help coaching and building those loyal employees ready for the next step up, but don’t have the outside experience to impact change.

Companies that run on cash or need to operate profitably.  We also have customers that are PE funded, or public companies that have no other option than to run profitably.  We’re not your partner if you are shooting off a money gun.

Companies that want to grow.

Founder-led, Owner-led organizations that are trying to build toward a 3-5 year exit horizon, or want to create a perpetual money tree harvest.  For not a lot of investment, could we double your value?

Why trust R40 Performance?

We have a lot of experience building B2B technology companies.  As do-ers, managers, executives, and business owners.  We get understand it at all levels.  We get your constraints.

We cover off all the areas.  Practitioners in marketing, sales, professional services, development, support, and finance.

We are outcome focused.

One throat to choke.  Instead of a marketing agency fighting with a sales leader; we are aligned and accountable.

We see technology as essential.  Our technology platform completely integrates the best practices, improving productivity, and giving you the industry metrics you need to drive the right decisions.