Ways to Grow your Customers

With new customer acquisition becoming harder, and customer acquisition costs soaring, growing your existing customer base becomes that much more critical to achieving your revenue and profitability goals.

In order to improve metrics like Gross Retention Rate and Net Retention Rate, you need to establish good behaviors early.

Who should attend

Any executive or business owner that wants to improve revenue growth and sales efficiency.  We’ll target content for B2B technology companies with a strong market fit but limited selling and marketing horsepower.  (Everything is harder when you actually need to make a profit).

Agenda

• Setting the right customer expectations during the sales process
• Standardizing the onboarding experience
• What customer information to track and how to track it
• Automating plays and communications
• Approaches to customer segmentation & account ownership
• What metrics to track and what they mean

Registration

Registrants will receive event recording if unavailable to attend.