The B2B technology landscape is evolving faster than ever, with companies under increasing pressure to scale, innovate, and deliver growth amidst economic uncertainty. According to recent reports, over 72% of B2B SaaS companies are shifting their focus to optimizing revenue performance strategies to drive more predictable growth.
But with such rapid change, one question remains: What do business leaders in the B2B tech space see as their biggest challenges and opportunities heading into 2025?
We’re inviting B2B SaaS leaders and executives to participate in our 2025 B2B Tech Survey. This survey is designed to gather insights from the people at the forefront of the industry, helping shape the benchmarks that will define success in the coming year.
Why Now?
The past few years have been a rollercoaster for tech businesses, with shifting market conditions, rising customer acquisition costs, and increased scrutiny on the efficiency of go-to-market strategies. According to Gartner, by 2026, 75% of the highest-growth companies will adopt a revenue operations (RevOps) model, up from less than 30% today. This shift reflects the growing importance of aligning sales, marketing, and customer success teams to optimize revenue performance and ensure predictable growth
With 2025 on the horizon, it’s critical for B2B companies to understand what’s working, what isn’t, and how to adapt. This survey aims to capture key challenges, goals, and strategies from business leaders who are navigating this complex environment.
What We’re Asking
This survey will dive deep into the most pressing concerns facing B2B tech leaders today, including:
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2024 Revenue Performance Retrospective: How did your strategies fare in 2024? What were the successes and challenges?
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2025 Goals and Priorities: What are your top strategic goals for the coming year? Are you prioritizing customer retention, new market expansion, or increasing operational efficiency?
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Technology Investments: What technologies are driving your revenue performance strategy forward, and where are you looking to invest in 2025?
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Challenges Ahead: What obstacles do you anticipate in achieving your goals? From data integration to talent acquisition, the challenges are mounting.
By participating, you’ll help define the trends and benchmarks that will guide the industry in the next 12 months. And you’ll be in good company – leaders from across the B2B tech world are weighing in on these important questions.
The Bigger Picture
Customer behavior in the B2B space has undergone significant changes, with longer sales cycles and heightened competition. This shift is driving companies to invest in automation and data-driven insights, aligning their operations with the demands of today’s customers.
But the real question is, What will 2025 look like? How can companies stay ahead of the curve, and what strategies will ensure success in a dynamic market?
Help Shape the Future of B2B Tech
We know you’re busy, but this survey takes less than 10 minutes to complete. And by participating, you’ll be among the first to receive the full report, offering data-driven insights that will help you fine-tune your strategy for the year ahead.
Help shape the future of B2B tech.
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