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TekStack’s Marketing-as-a-Service vs marketing agencies
You’ve tried this marketing shtick before and all you feel the only tangible thing you were left with was a huge invoice. Does that mean marketing isn’t for you? All is not lost, there is a better approach to scale your business – TekStack’s Marketing-as-a-Service.
TekStack’s take on Forrester’s B2B Revenue Waterfall (Big Fans!)
About a year ago, in May 2021, Forrester published an update to the B2B Revenue Waterfall. Previously known as the SiriusDecisions Demand Unit Waterfall, this was the first update following their acquisition of SiriusDecisions, its timing coordinated with Forrester’s...
TekStack x ClickDimensions: Integrated Marketing & Sales for Tech Companies
We recently announced a partnership deal with ClickDimensions and I am really excited about what this will bring for our customers. In mature B2B SaaS companies, sales and marketing need to be an integrated team, looking at the exact same metrics. No vanity metrics;...
Outbound is the new Inbound
By the turn of the last decade, B2B software companies became overly reliant on marketing, rather than outbound efforts to generate leads. However, in the past 3-5 years, the cost of creating those leads has become expensive, because platforms such as Google,...
It’s the start of a new year! Where do we begin?
It’s the start of a new year, by now you’ve set your sales target and are ready to take on the world. But how is the funnel looking? Odds are its probably not big enough and is never growing fast enough. So, where do we begin? Q1 is the time to plant new seeds and...
Revenue and Subscription Management doesn’t need to be hard
If you are a software company, ARR, or Annual Recurring Revenue is by far the most important metric to your business. It’s the principal metric used to put a valuation on your business. Ironically, even the biggest software companies have a completely disjointed...
Tools & Downloadable Guides
ROI Calculator
Don’t you have better things to spend $$$ on than internal tools? How much could you save with improved revenue operations? Let’s crunch some numbers with our ROI calculator.
Sales Velocity Calculator
Do you have the sales velocity
to hit your targets? Use our quick calculator to find out how you
are doing on three key metrics
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